Email and website – How they fit together

Matching email and website addresses build trust.

email and website servers on the Internet

Have you ever wondered why some people have email and website addresses that don’t match each other? Like and What did that tell you about their professionalism?

Email and website systems work hand-in-hand, and matching their addresses adds professionalism to your brand identity. That means more trust. I want you to have the insight you need to piece together these two systems. Let’s take a look at how email and website systems fit together.

Email and Website Servers

First, I need to give you a little bit of background. Don’t worry, we won’t go into much technical detail. But you need to understand how things fit together on a conceptual level.

Email traffic is handled by email servers called mail exchanges (MX) or message transfer agents (MTA). The email server may be a separate machine or just another piece of software running on a shared machine. The server speaks special languages called the Simple Mail Transfer Protocol (SMTP) and the Internet Message Access Protocol (IMAP). The first is used for sending email to the server, and the second is used for downloading messages to your phone or PC.

Website traffic is handled by web servers. Like the email server, the web server can be a separate machine or another software on the same one. This server speaks a special language called the Hypertext Transfer Protocol (HTTP). HTTP sends website data to your phone or PC.

DNS Holds Them Together

The glue that holds the email and website systems together is called the Domain Name System (DNS). Most domain name registrars will manage the DNS for you when you purchase a domain name from them. Your domain name–like–can be used for email and website traffic. The DNS system figures out which language your phone is speaking and sends the traffic to the right server.

When you buy something like from Dotster or Gandi, they offer a few “full” email addresses to go along with your custom address. Make use of that opportunity! Matching email and website addresses will set you apart as a professional and trusted entity.

Question: How did you feel when someone gave you an email address that didn’t match their website address? Continue the conversation on Facebook or Twitter.