Ebook marketing by word-of-mouth

Three tips to let social media boost your exposure

woman reading ebook

Do you have an essay or ebook that desperately needs to reach an audience? Do you feel like your message deserves to be heard by more people? Let Facebook, Twitter, and other social media networks boost your word-of-mouth marketing. Here are three tips to help you get going.

Earlier this year, I met a guy who wrote an extensive ebook about the Bible, world history, and future events. He invested a lot of time and energy into this, and it showed. He had a definite and urgent message to share about our need for a personal relationship with Jesus. Sadly, his strategy for reaching people did not match the urgency of his message. In the age of Facebook, his strategy is to use word-of-mouth referrals and to send PDFs by email. Frankly, his message deserves more attention than that.

You don’t need to spend a lot of money to get your message out there.

Tip 1 – Trade it for a relationship

Should you sell the ebook or give it away?

Well, there’s actually a third option! You can offer the ebook in exchange for something other than money, such as permission to follow up with the recipient. That’s why many people offer ebooks as an incentive for joining a mailing list. By offering a mailing list subscription, you give the reader a chance to receive more valuable opportunities that may develop later. And you get better exposure for your next ebook!

The easiest way to collect mailing list subscriptions is with a website, which brings us to the next point.

Tip 2 – Give your ebook an address

If people are going to spread the word, they need a location they can point to and say, “Take a look at what I found over here!” That means your ebook needs an Internet address, and preferably one that you control. A one-page website would be sufficient. It doesn’t need to be complicated!

To make it even easier for people to spread your message by word-of-mouth, include some sharing buttons on your ebook’s web page. People who visit your page can click a sharing button to begin a conversation with their friends about your message. And the conversation will automatically include a link back  to your page, leading more people to read your message.

Tip 3 – Get a professional ebook cover design

Despite the age-old saying, people actually do judge books by their covers. What is on the outside is just as important as the inside. You took the writing seriously, and that’s why you also need to get a professional ebook cover design. The book cover design can even serve double-duty as the basis for your website design!

You don’t have to be an artist or even know one personally. One option is to use a service like 99designs to launch a design contest. You get to preview a bunch of ideas and choose what works for you. Or you could use stock photography from shutterstock or iStockphoto.

Whatever you do, make sure the cover art fairly represents your message. A cheap sketch or bare-text cover will send the wrong signal to those who need to connect with what you wrote inside.


You don’t need to spend a lot of money to boost your ebook’s word-of-mouth marketing. Let the Internet work in your favor by following these three tips. Trade your ebook for a relationship, create a website people can share, and grab attention with a professional cover design. Your message deserves to be heard by more people.

Question: Which of these tips will be the easiest for you to implement? Continue the conversation on Facebook or Twitter.